Summary

• Timeline: May 2023

• Client: Love2Shop

• Industry: Retail

• Services: Team training day

• Website: https://www.love2shop.co.uk/

The Ask

 To run a CRM best practices session with the Love2Shop team.

The Actions

• Spent time with the Love2Shop team prior to the training day to understand current ways of working, pain points and areas of interest

• Created a CRM Best Practices guide covering areas such as strategy and reporting, design, quality assurance and optimisations

• Spent a full day with the Love2Shop team running through the guide, along with interactive tasks

• Collated feedback of ideas, providing key take outs for the team to action in the coming months

The Result

The team training day proved to be highly successful in generating innovative ideas for the Love2Shop team to implement. The training covered essential aspects, including optimisation capabilities, prioritising quick wins versus long-term goals, and design elements such as personalisation capabilities and optimising templates with limited resources.

All the ideas gathered during the training were compiled and shared with the team, empowering them to seamlessly integrate these concepts into their upcoming CRM campaigns. This feedback loop ensures that the team can leverage the newfound knowledge and apply it effectively to drive their future marketing initiatives.