Do you have a retention strategy?

Use Email Marketing as a way to keep customers loyal to your brand

Is your budget going above and beyond what you had once budgeted for?

Well, there’s an increased acquisition cost nowadays and loss of third-party data which means, you should be using email marketing as a strategy. You need to be utilising your email list and working it to its full potential, this is integral to own the relationship you have with your customers. 

If you are using social media as an advertising source, you must have heard about the IOS 14 update? Meta have studied that when running ads on Facebook, small business advertisers saw a cut of over 60% of their sales. 

With this said, there are still plenty of ways to engage with your customers and many building blocks to create brand loyalty and in turn, improve your bottom-line. Email marketing is your answer, and as one retention strategy, customers who have purchased from you twice before are nine times as likely to purchase from you again, as compared with first-time shoppers. This one particular email strategy doesn’t rely on acquiring new customers, thus no money down and your post-purchase engaging with your customers for repeat business – it's simply a no brainer. 

In the move towards Customer-First Marketing, the relationships that you build with your customers via email matter now more than ever. Successful online brands work hard to establish trust with their customers and gain their respect.  

At ChameleonCRM we strategise and create an engaging experience for your customers, ultimately we keep them coming back. So get in touch today if you would like to know more about our services and how we can help your business. We look forward to you getting in touch!