Common Email Marketing Mistakes

Email marketing will always be a big winner in terms of driving big business revenue, but in the midst of over 290 billion daily emails, making your email stand out is easier said than done.

When your business shoots off an email to your subscribers, you don't want your efforts to be in vain. To steer clear of common email marketing blunders, we've highlighted five key mistakes:

1. Unappealing Sender's Name: Avoid using dull sender email addresses like "donotreply@yourdomain.com" or "DoNotReply@" because they can tank your open rates. Opt for a sender's name that encourages interaction and include contact details and social links.

2. Mobile Optimisation is a Must: With a large chunk of emails being opened on mobile devices, you must ensure your emails are mobile-friendly. Neglecting mobile optimisation could render your message unreadable.

3. Personalise for Relevance: The one-size-fits-all approach doesn't cut it anymore. Segment your email list based on factors like location, job title, industry, and interests for higher engagement and click-through rates.

4. Simplify Your Emails: Keep it straightforward with a single call-to-action. Overloading your email with multiple offers can overwhelm readers, leading to reduced engagement.

5. Transparent Unsubscribe Option: Don't hide the unsubscribe link; make it easy to find. Hiding it in the footer can be frustrating for recipients. Easy access to this option is essential for maintaining goodwill and complying with regulations like GDPR.

Email marketing is a powerhouse, but avoiding these mistakes is key. Optimise your sender's name, ensure mobile-friendliness, personalise content, keep it simple, and provide an easy unsubscribe option. This way, your email marketing game will shine.