“We engaged ChameleonCRM to act as an extension of our CRM team, as part of our ongoing Transformational efforts. Having recently onboarded a new platform, Braze, and with a new and growing team Chameleon came on board to help get us out of the gates as quickly as possible. Both Jess’s and Karina’s in-depth knowledge of Braze really helped us on a number of levels – providing training and guidance to the execution team, helping to set up right-sized processes, supporting the strategy team with the development of flows that met overall objectives and Braze functionality, and being an additional set of hands in the actual build, QA process, and general troubleshooting. Not only that, but they’re fantastic to work with – warm, accommodating and diligent. ”

CRM Director - Viator, A Tripadvisor Company

Viator a Tripadvisor Company

Case Study: Viator

Summary

 

The Ask

During a time of limited resource, the ChameleonCRM was brought in as an in-sourced extension of the Viator CRM team, supporting with the delivery of projects in their new ESP, Braze.

The Actions

  • Provide day-to-day support as part of an in-sourced extension of the team

  • Review of CRM processes and ways of working, including implementation of recommendations

  • Utilising Braze knowledge to support the team

  • Taking ownership of specific Braze projects, supporting in delivery of objectives

  • Technical team training, covering email and push development and personalisation using dynamic content fields

  • Support with reporting automation

 

The Result 

With a swift integration into Viator's operations, the ChameleonCRM team seamlessly embraced their tasks, accomplishing them with heightened speed and efficiency. Our expertise in providing insourced solutions proved instrumental in uncovering untapped potential within Viator's chosen ESP, Braze.

Additionally, our team provided invaluable training to enhance email and push development, resulting in improved efficiency in executing day-to-day tasks and enabling the delivery of projects at a more accelerated pace.

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